Adidas NMD

A brainchild of Nic Galway, a 16-year veteran at Adidas and the man who helped developed the Yeezy Boost line with Kanye West.

Adidas is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing, and accessories.

  • Photography
  • Creative Direction


What We Got Briefed

The Project Brief.

The brief was to capture the NMD in and around Sydney’s Central Business District, post on social media and engage a younger demographic pre-Christmas. It was raining but that helped the vibe. Posts got over 30,000 views.

A Little Of Our Story

About Project.

It was December the 23rd when we were contacted to help bring to market the pre released Adidas NMD. A bit last minute as it was a Christmas campaign but nothing our team couldn’t handle. We got our creative director and photographer together to discuss a few ideas. After brainstorming we decided to go for a gritty but clean urban campaign, a total of 72 hours passed between initial point of contact, ideas, location scouting, talent sourcing, photography, colour grading, approval and uploads of images onto social media. Each post got over 10,000 views. There were 3 posts in total.

Get In Touch
High Quality Images

44MP photographs.

Quick Turnaround

72 hour turn around pre Christmas.

Location Scouting

Location scouting was provided by a freelancer.

Night and rain?!

Smashed out the project regardless of conditions.