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Micro Influencers?

Micro Influencers?

Micro influencers are ‘normal’ people, so to speak. Most of the time they have less than 10,000 followers.

A micro influencer will often ‘apply’ to become an influencer. Platforms such as Tribe and Takumi are communities of individuals who pride themselves on aesthetic social media accounts. These kinds of people usually have a good eye for photography. 

How it works: brands submit tailored briefs to these online influencer platforms for vetted and relevant influencers to respond to.

Macro influencers are famous, known by the many, a household name. These kinds of people are often celebrities who have followers in the region of tens of thousands or millions.

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Macro Influencers?

Macro influencers are famous, known by the many, a household name. These kinds of people are often celebrities who have followers in the region of tens of thousands or millions.

Macro influencers are often approached first hand by a brand – a business will ask them to feature their product or service on their social media profiles, with a contextual caption mentioning the brand.

By using macro influencers, a brand is positioned in front of millions of people. It’s great for visibility and awareness.

So, now you know the difference, let’s go through the pros and cons of both. These are important to know, especially if your brand only has time (and/or budget) for one.

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