Puma is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany.
Puma 698 IGNITE
- Creative Direction
What We Got Briefed
The Project Brief.
The brief was to capture a pre released puma shoe, giving it a gritty urban / nature vibe. The posts got shared on multiple social media accounts with a following of above 150,000 followers.
A Little Of Our Story
PUMA’s recently released 698 IGNITE silhouette has been garnering quite a bit of attention of late. Based on the original R698 model, a popular performance shoe in the early ’90s, the reworked sneaker features the brand’s cushioning system technology IGNITE FOAM. An update of PUMA’s Trigenic system, which debuted in 1989, the first R698 sneaker featured the technology when it was launched in 1992.Get In Touch
High Quality Images
Sub 24 hours.
Location scouting was provided by a freelancer.
Smashed out the project regardless of conditions.