Canva
200+ ads
built and shipped in 3 weeks
200+ ads
built and shipped in 3 weeks
- Full A to Z production, brief to launch, in 3 weeks
- Two countries, ten creators, one tight system
- AI launch creative, built to test fast
$250M+ in tracked DTC ad spend · 45,000+ ads launched
We make ads that win.
The new ad works for five days, then the CPA climbs and nobody can tell you why. That's a creative ceiling. We break it: research-briefed ads at volume, first drafts in your hands in 48 hours.
- 30%
- average CPA drop
- 1.2x to 4x
- ROAS movement
- 48 hrs
- to first drafts
The work
750+ ads a week across the world's biggest brands
Scripted, shot and edited in-house. Built to test, not to win awards. So we know what works.
- $
250250 M+ - in tracked DTC ad spend
45,00045,000 +- ads launched
100100 +- brands
The Exposure operating system
One engine behind every ad we make
It analyses thousands of live ads across Meta and TikTok, pulls the words your customers actually use, and turns the evidence into concepts built to test. Every result feeds back in. Every batch gets sharper.
01Evidence in
Research
Reviews, competitor libraries, buyer language
02Hypotheses out
Concepts
Persona x Angle x Offer, built to test
03Volume out
Production
50+ ads a month across video, statics, AI
04Results back in
Performance
Hook rate, hold rate, CPA, ROAS
Always on
Creative Intelligence Engine
Plugs into your ad account, scores every ad you have ever run across hundreds of signals, and briefs every new batch from the evidence.
Your media buyer launches. We feed the account winners. You keep the keys.
HandoffHow it works
The Exposure system
Briefed from data, produced at volume, scaled on what works.
- 01Research & briefEvery brief is built from $500M in verified DTC purchase data and the exact words your buyers use. Evidence, not taste.
- 02Concept & angleEvidence becomes testable concepts. Each one is a specific persona, angle and offer. Change a single variable and you have a brand new concept to run.
- 03Hooks & scriptsEvery concept gets a batch of scroll-stopping hooks and a script that earns attention first and introduces the product late, where it converts.
- 04Produce at volume50+ ads a month, first drafts in 48 hours. Our team spans five timezones, so production runs around the clock and drafts land while you sleep.
- 05Test & readWe launch, then read the signals that matter. Hook rate and hold rate first, then CPA and ROAS. The data picks the winner, not opinion.
- 06Scale what worksFind the winner, replicate it across fresh angles, cut the losers. Sharper every month.
Customer reviewsCompetitor ad librariesBuyer languageIntelligence engine
PersonaAngleOfferStatus
Time-poor mumNew runnerDesk workerThe 6pm scrambleShin pain3pm crashBundleTrial packSubscriptionBriefed
First-time dadSleep debtStarter kitQueued
Night-shift nurseWired at 3amSample tinQueued
Uni studentExam-week fogDuo packQueued
Persona × Angle × OfferPain-led anglesHyper-specific
Stop scrolling.POV: you just…Nobody tells you…
“Stop scrolling.”9.1
“POV: you just…”8.7
“Nobody tells you…”8.4
12+ hooks / conceptScored hooksAwareness gradient
UGC
STATIC
AI
UGC
UGC
STATIC
AI
UGC
STATIC
UGC
AI
STATIC
UGC
AI
Performance videoStaticsAI adsFive timezones, 24h
Reading signals
Hook rate40%
Hold rate32%
CPA-30%
01
02
03
winner · 3 days of spend04
05
06
07
Hook & hold rateAmount spentFind the winner
winner, replicated
Find winnersReplicateHook iterationCut losers
How it works
The Exposure system
Briefed from data, produced at volume, scaled on what works.
Step 01
Research & brief
Every brief is built from $500M in verified DTC purchase data and the exact words your buyers use. Evidence, not taste.
PersonaAngleOfferStatus
Time-poor mumNew runnerDesk workerThe 6pm scrambleShin pain3pm crashBundleTrial packSubscriptionBriefed
First-time dadSleep debtStarter kitQueued
Night-shift nurseWired at 3amSample tinQueued
Uni studentExam-week fogDuo packQueued
Step 02
Concept & angle
Evidence becomes testable concepts. Each one is a specific persona, angle and offer. Change a single variable and you have a brand new concept to run.
Stop scrolling.POV: you just…Nobody tells you…
“Stop scrolling.”9.1
“POV: you just…”8.7
“Nobody tells you…”8.4
Step 03
Hooks & scripts
Every concept gets a batch of scroll-stopping hooks and a script that earns attention first and introduces the product late, where it converts.
UGC
STATIC
AI
UGC
UGC
STATIC
AI
UGC
STATIC
UGC
AI
STATIC
UGC
AI
Step 04
Produce at volume
50+ ads a month, first drafts in 48 hours. Our team spans five timezones, so production runs around the clock and drafts land while you sleep.
Reading signals
Hook rate40%
Hold rate32%
CPA-30%
01
02
03
winner · 3 days of spend04
05
06
07
Step 05
Test & read
We launch, then read the signals that matter. Hook rate and hold rate first, then CPA and ROAS. The data picks the winner, not opinion.
winner, replicated
Step 06
Scale what works
Find the winner, replicate it across fresh angles, cut the losers. Sharper every month.
Our creative intelligence engine plugs straight into your ad account, pulls every ad you've run, and scores each across hundreds of signals. We categorise what's working and build every new batch from the evidence.
Founder adsUGC testimonialsPodcast adsStreet interviewsExplainersVSLsWhiteboard adsUs vs themUnboxingsDemosBefore & afterReactionsSkitsPOV adsGreen screenMashupsStaticsCarouselsAdvertorialsAI UGC
Case studies
100+ brands. 20+ at nine figures.
Real spend, real CPA drops, real ROAS. Read the numbers.
Linktree
400+ ads
across SMB, musician, creator and realtor angles
400+ ads
across SMB, musician, creator and realtor angles
- 400 US creators sourced, pitched and produced end to end
- Distinct angles for SMBs, musicians, creators and realtors
- A three-timezone team built to move with overseas creators
Eucalyptus
$1.6B
from scale-up to exit
$1.6B
from scale-up to exit
- 680+ ads in 6 months across Pilot, Juniper and Kin
- More than halved CAC on multiple brands
- Creative partner from scale-up to a $1.6B acquisition
Maid To Clean
15-20x
ROAS, held on scaled spend
15-20x
ROAS, held on scaled spend
- 15-20x ROAS sustained as spend scaled
- Deep market research before a word of script
- "The detail in the research and quality of the ads is worth it."
Edward Clayton, Director
Shark
45,000+
assets over 2 years
45,000+
assets over 2 years
- 45,000+ assets delivered across 2 years
- Hundreds of creators, one consistent standard
- Performance, podcast, reaction, UGC and skits
Quitelike
>20%
lower CAC vs account average
>20%
lower CAC vs account average
- 16 concepts, 48 unique ads, three hooks each
- Hook rates to 40%, hold rates to 32%
- 12M+ impressions, +22% CTR vs account average
Spriggy
64%
faster creative production
64%
faster creative production
- 64% lift in creative production speed
- High-volume testing without the bottleneck
- More concepts tested, more winners found
Dazy Dog
Explosive growth
through 2025
Explosive growth
through 2025
- One streamlined line from ideation to execution
- Closed the in-house bandwidth gap
- "One of the biggest unlocks for our business."
Aaron Nolan, Founder
Vital+
"Strongest in Australia"
verbatim from their founder
"Strongest in Australia"
verbatim from their founder
- "The strongest and most agile performance-driven creative shop we've ever worked with in Australia."
Tom Mansfield, Founder
Mingle
"Content that converts"
verbatim from their Trustpilot review
"Content that converts"
verbatim from their Trustpilot review
- "A wonderful understanding of content that converts."
- "Super easy to work with."
- "They provide insight we would otherwise not have."
Adam Morris
MagicBrief
A cut above
"real standout work"
A cut above
"real standout work"
- "A cut above the rest. Real standout work."
- "These guys get performance marketing."
- "If you're looking to build a brand, call Exposure."
George Howes
More brands
100+ more brands
Hermès. Adidas. Samsung. Airbnb. This is a fraction of the list.
The difference
Why most creative agencies fail
The goal isn't making creative. The goal is discovering what scales.
Exposure
Most agencies
Optimise for learning, not approval
Optimise for client approval
Produce insights, not just content
Celebrate finishing the ad
Obsess over what happens after launch
Stop caring once it ships
Briefed from $500M in verified purchase data
Brief from what looks good
Find the winner, replicate it, scale it
One-and-done concepts
You own every asset, forever
They keep the files
No long lock-in contracts
6-12 month lock-in contracts
Performing while others are still onboarding
Months of onboarding first
What our clients say
Excellent experience, hitting 15-20x ROAS on our ads. The detail in the market research and the quality of the ads is worth it.
Edward Clayton
Director
We've had an outstanding experience with Exposure. Incredibly versatile and open to feedback, their ads delivered both visually exceptional results and impressive performance. The team stayed composed under pressure from senior stakeholders, trusted their process, and the results proved them right.
Adam Lester
Marketing Director
Exposure delivered high-quality, performance-style creative with format and pacing held to best-in-class standards. Gabe is a knowledgeable and humble business partner who takes the time to deeply understand your customer pain points.
Richie Wu
Growth
We started working with Exposure in 2024 and it became one of the biggest unlocks for our business. Gabe and the team streamlined our creative process from ideation through to execution, bridged the bandwidth gap we had in-house, and contributed directly to our explosive growth through 2025.
Aaron Nolan
Founder
Exposure are the strongest and most agile performance-driven creative shop we've ever worked with in Australia to date.
Tom Mansfield
Founder
Exposure delivered the assets with very minimal changes and we've seen promising results using them across both TikTok and Meta.
Charlie Walters
CEO
Gabe and the team quickly understood our product and market, put together a research-backed plan, then executed super high-quality creative, and it's performing really well in Meta.
Tim Veron
Founder, Vively
A cut above the rest. These guys get performance marketing, real standout work. If you're looking to build a brand, call Exposure. Seriously.
George Howes
Lives up to their reputation. I'm incredibly impressed with the results. The collaboration was seamless, the turnaround fast, and the output was exceptional. I couldn't be happier with the results.
Kelvin Zhu
Outstanding creative. They move quickly and communicate clearly. What really sets Exposure apart is their focus on what matters: performance.
Cameron
The team at Exposure are super easy to work with. They have a wonderful understanding of content that converts. They provide insight that we would otherwise not have.
Adam Morris
No lock-in. You own everything.
Built for DTC and ecommerce brands spending $50k+/mo who know creative is the bottleneck. Already have a media buyer? We slot in as your creative arm. You run the account, we feed it the winners.
You own every asset, forever
Every file we produce is yours to keep, even if we part ways.
No long lock-in contracts
Stay because the creative works, not because you're trapped in a contract.
A fraction of in-house
Building a comparable team runs $140k+/mo in payroll. You get the system for less.
Brief in, assets out
A Slack channel with the team, not a ticket queue. Minimal revisions, no added workload.
Frequently asked questions
Get your free creative audit
In 20 minutes we'll review your current creative, show you where performance is leaking, and tell you exactly what we'd test first. No pitch. Just data. If we're not the right fit, we'll tell you that too.
“Hitting 15-20x ROAS on our ads.”
Maid To Clean