Your ad creative is the ceiling on your growth.

We've built the formulas that lower cost per customer for DTC brands. Extracted from $200M in real ad spend. Not aesthetic opinions. Not gut feel. Pure data.

Your media buyer can't save

bad creative

If your ROAS has plateaued, it's not the audience. It's not the bidding strategy.

It's the brief. Most agencies write briefs based on what looks good.

We write them based on what your customer actually responds to. That's a different process entirely, and it produces different results.

Accelerate your brand from $5,900

Directed, briefed, and edited for performance
$200M+ tracked ad spend analysed
Own propietry AI tooling built on 1000's of winners
First drafts in 24 to 48 hours
“Excellent exprience, hitting 15-20x ROAS on our ads. The detail in the market research and then quality of ads is worth it. ”
Edward Clayton
Director, Maid To Clean

How it works

“Excellent exprience, hitting 15-20x ROAS on our ads. The detail in the market research and then quality of ads is worth it. ”
Edward Clayton
Director, Maid To Clean
A message reads, "Hey mate, hope you had a beautiful weekend. Here are your edits!" Two images show a woman discussing pimple patches and another with acne advice. A reply below says, "I love them, thanks!"Graph with total sales of $1,425,833.01 and a rising line trend. Weekly new customers at 127+. Cost per acquisition is $18.12, decreased by 4.11%. Ad spend at 75%.Gray words like "Ideation," "Creative," "Strategy," "Shooting," and "Editing" overlap on a light background, conveying a sense of collaboration and creativity.

We built something most agencies would never bother with

Before we write a single script, our research system MKULTRA goes to work. It pulls your customer reviews, mines competitor ad libraries, and digs through the forums and communities where your buyer actually talks. What comes out isn't a mood board. It's an intelligence brief. The exact fears, desires, and language patterns your customer needs to hear before they'll buy. Every hook angle is chosen because the data pointed there.
A message reads, "Hey mate, hope you had a beautiful weekend. Here are your edits!" Two images show a woman discussing pimple patches and another with acne advice. A reply below says, "I love them, thanks!"

Built from the inside out

Ten years shooting commercials for Hermes, Google, and Adidas. Then two years inside Eucalyptus, scaling Australia's fastest telehealth startup from the growth seat. We built Exposure because we knew what it should look like when production quality meets a team that actually understands how money moves through a paid social account.
Graph with total sales of $1,425,833.01 and a rising line trend. Weekly new customers at 127+. Cost per acquisition is $18.12, decreased by 4.11%. Ad spend at 75%.

Your typical UGC agency ships your product to the lowest bidder

We direct. We brief creators properly. We edit for performance, not for a portfolio. And you have first drafts within 48 hours. For brands that need premium production we can put a crew on it, but the process is the same either way.
Gray words like "Ideation," "Creative," "Strategy," "Shooting," and "Editing" overlap on a light background, conveying a sense of collaboration and creativity.
Image of Contour Clinics brand logoImage of Contour Clinics brand logo
We've had an outstanding experience with Exposure. Incredibly versatile and open to feedback, their ads delivered both visually exceptional results and impressive performance. The team remained composed under pressure from senior stakeholders, trusted their process, and the results proved them right.
Adam Lester
Adam Lester
Marketing Director, Contour Clincs
Image of Eucalyptus's brand logoImage of Eucalyptus's brand logo
Exposure delivered high-quality, performance-style creative with format and pacing all held to best-in-class standards. Gabe is a very knowledgeable and humble business partner who takes the time to deeply understand your customer pain points.
Richie Wu
Richie Wu
Growth, Eucalyptus
Image of Butter Insurance's brand logoImage of Butter Insurance's brand logo
We started working with Exposure in 2024 and it became one of the biggest unlocks for our business. Gabe and the team streamlined our creative process from ideation through to execution, bridging the bandwidth gap we had in-house and contributing directly to our explosive growth through 2025.
Aaron Nolan
Aaron Nolan
Founder, Dazy Dog
Image of Contour Clinics brand logo
We've had an outstanding experience with Exposure. Incredibly versatile and open to feedback, their ads delivered both visually exceptional results and impressive performance. The team remained composed under pressure from senior stakeholders, trusted their process, and the results proved them right.
Adam Lester
Adam Lester
Marketing Director, Contour Clincs
Image of Eucalyptus's brand logo
Exposure delivered high-quality, performance-style creative with format and pacing all held to best-in-class standards. Gabe is a very knowledgeable and humble business partner who takes the time to deeply understand your customer pain points.
Richie Wu
Richie Wu
Growth, Eucalyptus
Image of Butter Insurance's brand logo
We started working with Exposure in 2024 and it became one of the biggest unlocks for our business. Gabe and the team streamlined our creative process from ideation through to execution, bridging the bandwidth gap we had in-house and contributing directly to our explosive growth through 2025.
Aaron Nolan
Aaron Nolan
Founder, Dazy Dog
Image of Contour Clinics brand logoImage of Contour Clinics brand logo
We've had an outstanding experience with Exposure. Incredibly versatile and open to feedback, their ads delivered both visually exceptional results and impressive performance. The team remained composed under pressure from senior stakeholders, trusted their process, and the results proved them right.
Adam Lester
Adam Lester
Marketing Director, Contour Clincs
Image of Eucalyptus's brand logoImage of Eucalyptus's brand logo
Exposure delivered high-quality, performance-style creative with format and pacing all held to best-in-class standards. Gabe is a very knowledgeable and humble business partner who takes the time to deeply understand your customer pain points.
Richie Wu
Richie Wu
Growth, Eucalyptus
Image of Butter Insurance's brand logoImage of Butter Insurance's brand logo
We started working with Exposure in 2024 and it became one of the biggest unlocks for our business. Gabe and the team streamlined our creative process from ideation through to execution, bridging the bandwidth gap we had in-house and contributing directly to our explosive growth through 2025.
Aaron Nolan
Aaron Nolan
Founder, Dazy Dog

What you achieve with us

Improving metrics
that matter

Forget vanity metrics. We're talking CPAs that drop 40% on average, ROAS that jumps from 1.2x to 4x, and monthly spend that scales from $50k to $500k+.

Creative ads delivered
to you

We ship 20+ ads weekly while your agency is still "ideating." Everything's shot in-house, edited same-day, and live within 48 hours. Just speed.

Creative backed by intelligence

Competitors tracked daily. Every format and hook angle chosen because MKULTRA pointed there, not because we liked the look of it.

Our services

Performance Videos

Not talking heads. Not obvious ads. Native-feeling creative that looks like a recommendation from someone your customer already trusts. We've tested hook formulas across $200M in spend and built a library of what actually stops the scroll. Average 4.2x ROAS. Shot, directed, and live in 48 hours. Your competitors' ads look like ads. Ours look like recommendations from friends.
“Exposure are the strongest and most agile performance-driven creative shop we've ever worked with in Australia to date.”
Image of Tom Mansfield, Founder of Vital+
Tom Mansfield
Founder, Vital+

Static Ads

Every element, the colour, the hierarchy, the CTA placement, is optimised from thousands of split tests across our client base. If it doesn't convert, it doesn't ship.
“Exposure delivered the assets with very minimal changes and we have seen promising results using across both TikTok and Meta.”
Image of Charlie Waters, CEO at Koh
Charlie Walters
CEO, Koh

Premium Production

Audiences have learned to ignore low-quality UGC. We produce creative that builds trust at the speed of a scroll. For brands that need it, we can bring full production to the table, same gear and standards we used for Google and Adidas. But every package starts with the same research and the same performance standards regardless of format.
“Gabe and the team were quickly able to understand our product and market, put together a research-backed plan and then execute some super high quality creative, and its performing really well in Meta.”
Tim Veron
Tim Veron
Founder, Vively

Pricing

1 Quarter
One off

Launch

Our Launch Package is perfect for brands looking to make a significant impact with a smaller investment. Ideal for those just getting started or testing new strategies.
$5,900/pm
Video icon
12 video ads (4 concepts x 3 hooks)
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3 static ads
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Performance scripts
Creator icon
1 creator included
Research icon
Creative research and strategy
Doc icon
Performance copywriting
File folder icon
Raw files

Accelerate

POPULAR
Our most popular option, the Accelerate Package is designed for brands ready to amplify their presence and see real results.
$9,000/pm
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24 video ads  (8 concepts x 3 hooks)
Image icon
4 static ads
Doc icon
Performance scripts
Creators icon
2 creators included
Research icon
Creative research and strategy
Doc icon
Performance copywriting
File folder icon
Raw files

Dominate

For brands looking to dominate their market, this package offers the ultimate in creative and strategic advertising. Always on iterations.
$80,000/pm
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Custom constant iteration
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Custom static graphic ads
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Custom animated graphic ads
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Performance scripts
Creator icon
Custom creators included

Launch

Our Launch Package is perfect for brands looking to make a significant impact with a smaller investment. Ideal for those just getting started or testing new strategies.
$9,450
Video icon
12 video ads (4 concepts x 3 hooks)
Image icon
3 static ads
Doc icon
Performance scripts
Creator icon
1 creator included
Research icon
Creative research and strategy
Doc icon
Performance copywriting
File folder icon
Raw files

Accelerate

POPULAR
Our most popular option, the Accelerate Package is designed for brands ready to amplify their presence and see real results.
$15,000
Video icon
24 video ads  (8 concepts x 3 hooks)
Image icon
4 static ads
Doc icon
Performance scripts
Creators icon
2 creators included
Research icon
Creative research and strategy
Doc icon
Performance copywriting
File folder icon
Raw files

In Person Shoot

We can do an in-person shoot with you to create a library of high-quality B-Roll footage.
You can only buy this package in addition to another package.
$1.5k-3k
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Raw files
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Images
Doc icon
All categorised

Frequently asked questions

Why don't I just hire a team full time?

Building a comparable team internally runs $140k+ per month in payroll before you factor in benefits, gear, software, and onboarding. And that team still wouldn't have access to $200M in cross-account spend data or a research system built from 10,000+ data points. You'd also be carrying the overhead whether you need 5 ads that month or 50. We scale with you. And when you need to talk to someone, you're in a Slack channel with us directly. Not waiting on a ticket.

Why should I go with exposure?

Most agencies brief based on what looks good. We brief based on what your customer actually responds to. Before we write a single script, MKULTRA pulls competitor ad libraries, customer reviews, and community data to build an intelligence brief. Every hook angle is chosen because the data pointed there, not because someone in a meeting liked the sound of it, or wanted to agree with someone they liked. We're also not a black box. You get direct Slack access to the team, first drafts within 48 hours, and full transparency on why every creative decision was made.

How does MKULTA work?

MKULTRA connects to Facebook and TikTok's APIs and monitors your competitors' live ad libraries on an always-on basis. When a competing brand starts scaling a new angle or format, we know immediately and brief against it. It also gives us access to their highest converting landing pages. Is it legal? Sure. Frowned upon? Definitely.

Who do you work with?

DTC and ecommerce brands with product-market fit who are ready to scale paid social. Typically brands spending $50k or more per month on Meta or TikTok who know their creative is the bottleneck. We also work alongside media buying agencies. If you already have a buyer in place, we slot in as the creative arm and make their job easier. We're not precious about it. If it helps the numbers move, we're in.

Who's not a good fit?

exposure does not partner with companies whose products:

Harm consumer health or well-being (e.g., tobacco, alcohol, gambling).

Rely on unsubstantiated claims or lack scientific credibility (e.g., fad diets, unproven supplements).

Additionally, if a client is not operationally prepared or lacks the working capital to scale ad spend to 7-figures per month while meeting ROAS and CPA targets, exposure may not be the right fit. However, exceptions are often made for companies whose products have a significant positive social impact.

You're working with my competitor, I need a non-compete.

Shame.

Schedule a call, we'll be happy to refer you to some of our "competitors".

Book an intro call

Time to explore how Exposure can help you grow your ad spend with our battle tested creative.
“Best creative agency ever. I highly recommend Exposure for any brand looking to take their creative strategy to the next level. Gabe and his team really go above and beyond to create a memorable client experience - from the quality of work to the excellent communication.”
Viv Tao
Acquisition Lead, Spriggy