Canva
200+ ads
built and shipped in 3 weeks
200+ ads
built and shipped in 3 weeks
- Full A to Z production, brief to launch, in 3 weeks
- Two countries, ten creators, one tight system
- AI launch creative, built to test fast
$250M+ in profitable ad spend · 45,000+ ads launched
We make ads that win.
Most brands don't hit a media buying ceiling. They hit a creative ceiling. We make ad creative from $500M of real purchase data, so you can launch 20+ ads a week, and get first drafts in your hands in 48 hours.
- $250M+
- spent behind our creative
- 45,000+
- ads launched
- 100+
- brands
What you get with us
We make 750+ ads a week for the world's biggest brands
Scripted, shot and edited in-house. Built to test, not to win awards. So we know what works.
How it works
The Exposure system
Briefed from data, produced at volume, scaled on what works.
1. Research & brief
Every brief is built from $500M in verified DTC purchase data and the exact words your buyers use. Evidence, not taste.
Customer reviewsCompetitor ad librariesBuyer languageMKULTRA
Persona
×Angle
×Offer
=Concept
2. Concept & angle
Evidence becomes testable concepts. Each one is a specific persona, angle and offer. Change a single variable and you have a brand new concept to run.
Persona × Angle × OfferPain-led anglesHyper-specific
hook ×12
Stop scrolling.POV: you just…Nobody tells you…
3. Hooks & scripts
Every concept gets a batch of scroll-stopping hooks and a script that earns attention first and introduces the product late, where it converts.
12+ hooks / conceptScored hooksAwareness gradient
20+ / week
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4. Produce at volume
20+ ads a week, first drafts in 48 hours. Our team spans five timezones, so production runs around the clock. built to test fast, not to win awards.
Performance videoStaticsAI adsFive timezones, 24h
5. Test & read
We launch, then read the signals that matter. Hook rate and hold rate first, then CPA and ROAS. The data picks the winner, not opinion.
Hook & hold rateAmount spentFind the winner
winner
6. Scale what works
Find the winner, replicate it across fresh angles, cut the losers. Sharper every month.
Find winnersReplicateHook iterationCut losers
Case studies
100+ brands. 20+ at nine figures.
Real spend, real CPA drops, real ROAS. Read the numbers.
Linktree
400+ ads
across SMB, musician, creator and realtor angles
400+ ads
across SMB, musician, creator and realtor angles
- 400 US creators sourced, pitched and produced end to end
- Distinct angles for SMBs, musicians, creators and realtors
- A three-timezone team built to move with overseas creators
Eucalyptus
$1.6B
from scale-up to exit
$1.6B
from scale-up to exit
- 680+ ads in 6 months across Pilot, Juniper and Kin
- More than halved CAC on multiple brands
- Creative partner from scale-up to a $1.6B acquisition
Maid To Clean
15-20x
ROAS, held on scaled spend
15-20x
ROAS, held on scaled spend
- 15-20x ROAS sustained as spend scaled
- Deep market research before a word of script
- "The detail in the research and quality of the ads is worth it."
Edward Clayton, Director
Shark
45,000+
assets over 2 years
45,000+
assets over 2 years
- 45,000+ assets delivered across 2 years
- Hundreds of creators, one consistent standard
- Performance, podcast, reaction, UGC and skits
Quitelike
>20%
lower CAC vs account average
>20%
lower CAC vs account average
- 16 concepts, 48 unique ads, three hooks each
- Hook rates to 40%, hold rates to 32%
- 12M+ impressions, +22% CTR vs account average
Spriggy
64%
faster creative production
64%
faster creative production
- 64% lift in creative production speed
- High-volume testing without the bottleneck
- More concepts tested, more winners found
Dazy Dog
Explosive growth
through 2025
Explosive growth
through 2025
- One streamlined line from ideation to execution
- Closed the in-house bandwidth gap
- "One of the biggest unlocks for our business."
Aaron Nolan, Founder
Vital+
Most agile
the best creative partner they've worked with
Most agile
the best creative partner they've worked with
- "The strongest and most agile performance-driven creative shop we've ever worked with in Australia."
- A founder's verdict, not a vanity metric
Tom Mansfield, Founder
Mingle
Work with Exposure... now!
a founder's verdict, in his own words
Work with Exposure... now!
a founder's verdict, in his own words
- "A wonderful understanding of content that converts."
- "Super easy to work with."
- "They provide insight we would otherwise not have."
Adam Morris
MagicBrief
A cut above
standout work, in a founder's words
A cut above
standout work, in a founder's words
- "A cut above the rest. Real standout work."
- "These guys get performance marketing."
- "If you're looking to build a brand, call Exposure."
George Howes
Want results like these?
What our clients say
Excellent experience, hitting 15-20x ROAS on our ads. The detail in the market research and the quality of the ads is worth it.
Edward Clayton
Director
We've had an outstanding experience with Exposure. Incredibly versatile and open to feedback, their ads delivered both visually exceptional results and impressive performance. The team stayed composed under pressure from senior stakeholders, trusted their process, and the results proved them right.
Adam Lester
Marketing Director
Exposure delivered high-quality, performance-style creative with format and pacing held to best-in-class standards. Gabe is a knowledgeable and humble business partner who takes the time to deeply understand your customer pain points.
Richie Wu
Growth
We started working with Exposure in 2024 and it became one of the biggest unlocks for our business. Gabe and the team streamlined our creative process from ideation through to execution, bridged the bandwidth gap we had in-house, and contributed directly to our explosive growth through 2025.
Aaron Nolan
Founder
Exposure are the strongest and most agile performance-driven creative shop we've ever worked with in Australia to date.
Tom Mansfield
Founder
Exposure delivered the assets with very minimal changes and we've seen promising results using them across both TikTok and Meta.
Charlie Walters
CEO
Excellent experience, hitting 15-20x ROAS on our ads. The detail in the market research and the quality of the ads is worth it.
Edward Clayton
Director
We've had an outstanding experience with Exposure. Incredibly versatile and open to feedback, their ads delivered both visually exceptional results and impressive performance. The team stayed composed under pressure from senior stakeholders, trusted their process, and the results proved them right.
Adam Lester
Marketing Director
Exposure delivered high-quality, performance-style creative with format and pacing held to best-in-class standards. Gabe is a knowledgeable and humble business partner who takes the time to deeply understand your customer pain points.
Richie Wu
Growth
We started working with Exposure in 2024 and it became one of the biggest unlocks for our business. Gabe and the team streamlined our creative process from ideation through to execution, bridged the bandwidth gap we had in-house, and contributed directly to our explosive growth through 2025.
Aaron Nolan
Founder
Exposure are the strongest and most agile performance-driven creative shop we've ever worked with in Australia to date.
Tom Mansfield
Founder
Exposure delivered the assets with very minimal changes and we've seen promising results using them across both TikTok and Meta.
Charlie Walters
CEO
Excellent experience, hitting 15-20x ROAS on our ads. The detail in the market research and the quality of the ads is worth it.
Edward Clayton
Director
We've had an outstanding experience with Exposure. Incredibly versatile and open to feedback, their ads delivered both visually exceptional results and impressive performance. The team stayed composed under pressure from senior stakeholders, trusted their process, and the results proved them right.
Adam Lester
Marketing Director
Exposure delivered high-quality, performance-style creative with format and pacing held to best-in-class standards. Gabe is a knowledgeable and humble business partner who takes the time to deeply understand your customer pain points.
Richie Wu
Growth
We started working with Exposure in 2024 and it became one of the biggest unlocks for our business. Gabe and the team streamlined our creative process from ideation through to execution, bridged the bandwidth gap we had in-house, and contributed directly to our explosive growth through 2025.
Aaron Nolan
Founder
Exposure are the strongest and most agile performance-driven creative shop we've ever worked with in Australia to date.
Tom Mansfield
Founder
Exposure delivered the assets with very minimal changes and we've seen promising results using them across both TikTok and Meta.
Charlie Walters
CEO
Excellent experience, hitting 15-20x ROAS on our ads. The detail in the market research and the quality of the ads is worth it.
Edward Clayton
Director
We've had an outstanding experience with Exposure. Incredibly versatile and open to feedback, their ads delivered both visually exceptional results and impressive performance. The team stayed composed under pressure from senior stakeholders, trusted their process, and the results proved them right.
Adam Lester
Marketing Director
Exposure delivered high-quality, performance-style creative with format and pacing held to best-in-class standards. Gabe is a knowledgeable and humble business partner who takes the time to deeply understand your customer pain points.
Richie Wu
Growth
We started working with Exposure in 2024 and it became one of the biggest unlocks for our business. Gabe and the team streamlined our creative process from ideation through to execution, bridged the bandwidth gap we had in-house, and contributed directly to our explosive growth through 2025.
Aaron Nolan
Founder
Exposure are the strongest and most agile performance-driven creative shop we've ever worked with in Australia to date.
Tom Mansfield
Founder
Exposure delivered the assets with very minimal changes and we've seen promising results using them across both TikTok and Meta.
Charlie Walters
CEO
Gabe and the team quickly understood our product and market, put together a research-backed plan, then executed super high-quality creative, and it's performing really well in Meta.
Tim Veron
Founder, Vively
A cut above the rest. These guys get performance marketing, real standout work. If you're looking to build a brand, call Exposure. Seriously.
George Howes
Lives up to their reputation. I'm incredibly impressed with the results. The collaboration was seamless, the turnaround fast, and the output was exceptional. I couldn't be happier with the results.
Kelvin Zhu
Outstanding creative. They move quickly and communicate clearly. What really sets Exposure apart is their focus on what matters: performance.
Cameron
The team at Exposure are super easy to work with. They have a wonderful understanding of content that converts. They provide insight that we would otherwise not have.
Adam Morris
Gabe and the team quickly understood our product and market, put together a research-backed plan, then executed super high-quality creative, and it's performing really well in Meta.
Tim Veron
Founder, Vively
A cut above the rest. These guys get performance marketing, real standout work. If you're looking to build a brand, call Exposure. Seriously.
George Howes
Lives up to their reputation. I'm incredibly impressed with the results. The collaboration was seamless, the turnaround fast, and the output was exceptional. I couldn't be happier with the results.
Kelvin Zhu
Outstanding creative. They move quickly and communicate clearly. What really sets Exposure apart is their focus on what matters: performance.
Cameron
The team at Exposure are super easy to work with. They have a wonderful understanding of content that converts. They provide insight that we would otherwise not have.
Adam Morris
Gabe and the team quickly understood our product and market, put together a research-backed plan, then executed super high-quality creative, and it's performing really well in Meta.
Tim Veron
Founder, Vively
A cut above the rest. These guys get performance marketing, real standout work. If you're looking to build a brand, call Exposure. Seriously.
George Howes
Lives up to their reputation. I'm incredibly impressed with the results. The collaboration was seamless, the turnaround fast, and the output was exceptional. I couldn't be happier with the results.
Kelvin Zhu
Outstanding creative. They move quickly and communicate clearly. What really sets Exposure apart is their focus on what matters: performance.
Cameron
The team at Exposure are super easy to work with. They have a wonderful understanding of content that converts. They provide insight that we would otherwise not have.
Adam Morris
Gabe and the team quickly understood our product and market, put together a research-backed plan, then executed super high-quality creative, and it's performing really well in Meta.
Tim Veron
Founder, Vively
A cut above the rest. These guys get performance marketing, real standout work. If you're looking to build a brand, call Exposure. Seriously.
George Howes
Lives up to their reputation. I'm incredibly impressed with the results. The collaboration was seamless, the turnaround fast, and the output was exceptional. I couldn't be happier with the results.
Kelvin Zhu
Outstanding creative. They move quickly and communicate clearly. What really sets Exposure apart is their focus on what matters: performance.
Cameron
The team at Exposure are super easy to work with. They have a wonderful understanding of content that converts. They provide insight that we would otherwise not have.
Adam Morris
Frequently asked questions
Get your free creative audit
In 20 minutes we'll review your current creative, show you where performance is leaking, and tell you exactly what we'd test first. No pitch. Just data. If we're not the right fit, we'll tell you that too.
“Hitting 15-20x ROAS on our ads.”
Maid To Clean